The Impact of Social Media Marketing on Retail Sales Performance: A Study of Boutique Stores in Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Social media marketing has become an essential tool for businesses seeking to connect with consumers, build brand awareness, and increase sales. Boutique stores, which typically sell unique, fashionable clothing and accessories, are leveraging social media platforms to engage with customers and enhance their retail sales performance. In Benue State, where the retail market is expanding, boutique stores are increasingly adopting social media strategies to promote their products and interact with their target audience. This study aims to explore the impact of social media marketing on retail sales performance in boutique stores in Benue State, focusing on platforms such as Instagram, Facebook, and Twitter, and assessing how social media marketing contributes to brand visibility and consumer purchasing behavior.
Statement of the Problem
While social media marketing is widely acknowledged for its potential in boosting sales, there is limited research on its specific impact on boutique stores in Benue State. Many boutique stores are still experimenting with different social media strategies, and the effectiveness of these strategies in improving retail sales performance is unclear. This study will examine how boutique stores in Benue State utilize social media marketing and the direct impact these strategies have on sales performance.
Objectives of the Study
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To assess the impact of social media marketing on retail sales performance in boutique stores in Benue State.
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To identify the most effective social media marketing strategies used by boutique stores in Benue State.
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To determine the relationship between social media engagement and sales performance in boutique stores.
Research Questions
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How does social media marketing impact retail sales performance in boutique stores in Benue State?
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What social media marketing strategies are most effective for boutique stores in Benue State?
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What is the relationship between social media engagement and sales performance in boutique stores?
Research Hypotheses
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Social media marketing positively impacts retail sales performance in boutique stores in Benue State.
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Social media strategies such as influencer marketing, paid ads, and content marketing are more effective in boosting sales for boutique stores.
Scope and Limitations of the Study
The study will focus on boutique stores in Benue State, specifically examining how these stores use social media marketing strategies to drive sales. Limitations may include challenges in obtaining comprehensive sales data and the subjective nature of measuring social media engagement and its direct correlation to sales performance.
Definitions of Terms
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Social Media Marketing: The use of social media platforms to promote products, interact with customers, and build brand loyalty.
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Retail Sales Performance: The effectiveness of a retail business in generating sales and achieving revenue targets.
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Boutique Stores: Small retail shops that offer unique, often fashionable clothing, accessories, and lifestyle products.
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